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Product Placement in Hollywood Films: A History Kerry Segrave
Publisher: McFarland & Company, Incorporated Publishers

It's literally one of the stupidest scenes in history. Films like Mac and Me and even Top Gun (it's been .. Since the 90s there have been instances of product placement in many major Hollywood films. Indeed, product placement inside movies have been around for at least as long as Hollywood has, but it never before has been as influential and powerful as it is now. Familiar brands and products in the world characters inhabit can make that world seem more realistic. Product placement, sometimes called “embedded marketing”, is a form of advertising where an ad is placed somewhere that is usually devoid of ads, often. The movie that marketers have been waiting for has arrived: The Internship is an affable comedy that wears its product placement proudly on its sleeve. Still, some instances of product placement are so obvious, so transparent as to be strange and jarring. Hollywood itself is a business, whoring out to Corporate America. Audiences these days pretty much expect product placements in big budget Hollywood films. Product placement can be quite blatant to the point where a film just becomes one long feature-length ad. Corporations are big businesses. Following this success companies began to pay to be placed in movies more than ever. For instance, most movies feature cars – not every movie in history has gotten money from car companies, though. The sheer size of the “big screen,” Hollywood's confidence that their product can hold audience attention for upwards of three hours, and budgets that run into the hundreds of millions, all proclaim the dominance of their art form. Hollywood box office figures seem to hold steady figures for the last few years it is only up to you to vote with your choice whether you would like to continue seeing this practices expand and conquer what once was a space reserved for communicating insight, vision, philosphy and our own history. Just look at Snipes' face in that scene.